Real Estate Blogging

2 Main Reasons for Creating a Real Estate Blog:

  1. SEO
  2. Get Leads

Blogs should be actionable for it to be effective.

Search for homes now!

#zillow #homes



Essential Elements of a Successful Blog
IMSD Blogging For Business
IMSD – Internet Marketing Specialist Designation © IMSD ALL RIGHTS RESERVED 6
Blog Title Rules
1. Must be geographically specific.
2. Must be short and concise.
3. Must be named with the exact phrase you want to rank for.
EXAMPLE: Ballard WA View Home
Blog Body and Content Rules
1. Keyword Density should be between 2%-4% of the full blog.
This means that for every 100 words you should use your keyword 2 to
4 times.
2. Total length of the blog should be between 300-500 words.
It is important to stay in this frame. Too short, and it will not be found
in search results; and too long, nobody will read it.
3. You should start and end with your keyword phrase.
4. You should use pictures (create a better user experience).
A picture is worth a thousand words and keeps consumers on your page



Before and Now of Real Estate

The real estate business is one of the top industries in the world. Competition arose. Together with technology, the industry has to catch up with the times.


Here are some ways of how the real estate business was done in the past and in the present.

Before, potential buyers would check the newspapers for properties. Once they have a preferred property, they would contact an agent and would ask for an appointment.

Now, most of the buyers would go thru online like Zillow. This also helps the buyer to watch virtual tours with high definition photos.

Before, the transaction in selling a property would just be between the seller and the buyer.

Now, a buyer or a seller cannot proceed easily with the transaction without getting help from a listing agent or a buyer’s agent.

Overall, now is better. Everything is faster, more efficient. Definitely, change is good.